Marketing Chalk Talk
Ami Williams-Consultant
Word Spread Media
March 24, 2010
Often times, business owners will advertise something that isn’t necessarily true, all for the sake of “driving in” people. Listen, do NOT be misleading, period. Be honest about what you’re advertising and if need be, add a disclaimer at the end of your TV or Radio ads. Try actually doing something that WILL drive in new people. My advice to bring in new customers…simply advertise the truth about your strengths i.e. products and services, tell people who you are and why they should come to you. That’s it.