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Posts Tagged ‘advertising’Social Media Networking…”Like” or “Friend” a business?Tuesday, May 11th, 2010
Social Media Networking is one of the easiest ways to get exposure for your business. But, before you create your business SMN profiles, do your research and learn all you can about social media networking, and how you can get the most out of YOUR search engine optimization (SEO) and search engine marketing (SEM) each time you post! Marketing Chalk Talk: Spending vs. Investing Your Ad DollarsWednesday, March 31st, 2010
Don’t just SPEND your marketing budget, INVEST it! Invite the right people into your business and keep inviting them…Top Of Mind Awareness is key for consistent business growth. I hear many questions about advertising from local business owners…among the most asked is, I don’t know if my budget is large enough or how to get started? RT @Mashable Classmates.com Agrees to $9.5 Million False Advertising SettlementSunday, March 14th, 2010Being a “Resource” not a “Salesman” on Social Media Networking Sites…Tuesday, February 23rd, 2010
…Ok, so, I’ve said this many, many times yet still see businesses making the annoying errors of “selling” on SMN sites rather than simply being a resource. People like to buy from those they’re familiar with…not people that are constantly throwing prices and “selling” to them. I mean, come on! People get on Facebook and Twitter to communicate and it’s the one place they want to escape constantly being sold. Earn the trust of your consumers by showing them you’re knowledgeable in your area of business and that you know your stuff. Become a resource by posting useful tidbits of information. Interact with your fans or followers by asking for their input…no one likes a know it all and believe me, WE ALL don’t know it ALL! You may even get some interesting input and ideas to help your business by getting feedback from friends, fans and followers. In some cases and every once in a while it’s good to throw prices…if you own a restaurant, for example, it’s okay to mention “a” special now and then, i.e. happy hours, etc. But if you’re launching a new place and you’re already throwing cheap prices, you’re devaluing your product before you’ve established your forte or specialty. Don’t devalue your product…especially if you have an amazing product to begin with. Have tastings and events to bring awareness and show your product worth. Once you’ve hit it big and are established, then say “thank you” to your consumers for making your business a success by having specials. But just as fast as you can promote your business on social media networking sites, you can hurt it if you are NOT promoting it positively and with confidence. Remember, to bring in the kind of consumer into your establishment that will take care of your employees and not mind paying regular prices on your products, you must believe in your products and services first. For these are the type of consumers that will “grow” your business, not trash it. We’ve posted several blogs on “Selling on SMN Sites in a Socializing Kind of Way”…check out our blogs on our website, Facebook Page, Twitter, Bebo, Blogger, FriendFeed, Friendster, LinkedIn and MySpace, Plurk…all WordSpreadMedia. What’s a good time to post status updates on social media networking sites?Monday, February 22nd, 2010…Not past 11pm and not all bunched up. Really! The way social media networking is designed to work: Race fan loyalty…Nascar and Sprint Car!Friday, February 19th, 2010MARKETING CHALK TALK
For this I say keep on keeping on! There is another “genre” of attracting and retaining brand loyalty. We know Nascar fans are DIE HARD and they support those advertisers and sponsors that support their addictive sport. Well, Sprint Car racing fans are just as loyal and die hard as Nascar Fans. While small business owners can’t all afford to do this type of sponsorship on a national level, they can on a regional level. Google “sprint car race series” in your local town and see who the regional owners are, then contact them and tell them you want to look at sponsorship opportunities. In a down economy, it’s a sport that still brings thousands to the race tracks for that one night a week of bliss and excitement. Yes, even wives who once fought for the time their husbands spent at the track now join their hubbies. Thanks to Danica Patrick, the face of race fans has forever been changed be it Nascar, Sprint, or Indie. Get your business to grow…get the attention of those future consumers! Grab, brand, and retain. Make it Count…Tuesday, February 16th, 2010…if you’re on a tight budget, or even if you’re NOT. Get to the point when marketing your business. Reaching the demographics that will “grow” your business isn’t difficult, but speaking to them in the manner in which they preferred to be pitched is another. GenX and GenY peeps don’t like loooooong, draggy blah blah blahs. They want YOU, the advertiser to get to the point. If you’re doing TV or Radio, a quick :15 to :30 invite is all you need. If you’re doing print or social media networking (hopefully you’re definitely doing the latter). You can give a quick snippet as to why you’re better than your competitor, without bashing your competition. Mainly, just tell them who you are, why they should come to you and your website, period. Tenacious “C”lient…Tuesday, February 16th, 2010
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