MARKETING CHALK TALK
Ami Williams-Consultant
February 19th, 2010

Ok, so, back in the day, a simple ad on TV or radio was sufficient to bring customer awareness on your business. But then again, so was simple word of mouth advertising. Today, there is so much competition in EVERY industry, that thinking outside the box to reach and brand new customers is a MUST! Ten years ago there were articles, within the advertising industry, coming out supporting facts on advertising and reaching GenX & GenY demographics. They educated us on the importance of reaching these now so coveted generations though Entertainment, Sports, Music, etc.

For this I say keep on keeping on! There is another “genre” of attracting and retaining brand loyalty. We know Nascar fans are DIE HARD and they support those advertisers and sponsors that support their addictive sport. Well, Sprint Car racing fans are just as loyal and die hard as Nascar Fans.

While small business owners can’t all afford to do this type of sponsorship on a national level, they can on a regional level. Google “sprint car race series” in your local town and see who the regional owners are, then contact them and tell them you want to look at sponsorship opportunities. In a down economy, it’s a sport that still brings thousands to the race tracks for that one night a week of bliss and excitement. Yes, even wives who once fought for the time their husbands spent at the track now join their hubbies. Thanks to Danica Patrick, the face of race fans has forever been changed be it Nascar, Sprint, or Indie. Get your business to grow…get the attention of those future consumers! Grab, brand, and retain.